Authenticity is difficult to distinguish consumer investment jewelry jade

A few days ago, China Consumer Net and Sina.com launched the “3·15” annual survey of jewelry quality and service. The results showed that 58.3% of the consumers on the market are not satisfied with the quality and service of jewelry products. Among them, “the jewelry is inferior, false and authentic, and false labels” and “false and exaggerated propaganda” have become consumption. The main reason for the “unsatisfactory” in the purchase of jewelry products and services was 22.6% of the surveyed population.

Consumers: Complaints are concentrated in five major areas

Relevant information shows that China is currently the world's largest jade, jade processing and consumer country. In 2010, jewelry sales have exceeded 200 billion yuan. For this reason, many unscrupulous merchants want to rely on "to be real" to divide the market cake.

In the jewellery and jade market, these expensive commodities are difficult to discern because of their authenticity, and the phenomenon of consumers buying counterfeit and shoddy goods occurs from time to time. “In the case of Hetian jade, many merchants use the Qinghai materials and Russian materials that have great price differences to be sold off as counterfeits,” said Zhou Nanquan, a researcher at the National Palace Museum and a specialist in Kampo.

Through visiting merchants, the reporter learned that the current consumer complaints about jewellery and jade products are mainly concentrated in the following aspects: First, shoddy products, and high-grade jewellery and jade are made of low-grade jade jewelry. In particular, the market has a higher price of jade and Hetian jade; Second, the false propaganda jewellery origin, process; Third, the logo is not standardized, misleading consumers through some incorrect name, abbreviation, etc.; Fourth, some shopping malls for prize sales, With small ticket draws and other activities, the inferior jewels are prizes; the fifth is after-sales service. The loss of gems, fractures, etc., businesses can not provide timely service.

Experts: Be cautious when buying

For the average consumer, some people in the industry stated that the first thing to buy jade jewelry should pay attention to the quality of the materials; the second is to pay attention to grasp the basic methods of distinguishing jade jewelry, it is best to buy under the guidance of experts to avoid buying fake products; Third, the best to a qualified brand stores, jewelry counters to buy, to ensure that the quality of jewelry purchased jade jewelry is guaranteed, after-sales service is guaranteed. Do not rush to purchase jewellery and jade products in the decentralized jewelry market and even small jewelry stores.

Zhou Nanquan advises consumers to discriminate in six ways. One is the jade material. Different ages with different materials. Eighty percent after the Shang dynasty, they were all made of Wada. Second, the color of jade. Jade material itself has 5 minutes of color, while the use of chemicals to change the color of fake, it looks like ancient; the third is to look at modeling. The so-called "three points of material, seven divisions of labor", a unique carving process makes each finished product unique, worthy of a city; Fourth, jade decoration; Fifth, there are no historical signs of jade products; Six is ​​the synthesis of other factors, such as from historical knowledge , crafts, archeology, and material science to identify the comprehensive knowledge.

Business: There is no real thing is untenable

In the natural jade stone culture exhibition of the Friendship Store, Huang Yu, who has many years of experience in sales of jade jewelry, told reporters that the price difference between genuine and fake jade products may exceed 1,000 times. Hetian jade can be divided into three types of sub-materials, mountain streams, and mountain materials, depending on the origin. The usual price, the same level of material is 6-8 times that of the mountains. It is more common nowadays on the Internet or in the Internet to replace Wada with its relatively inexpensive Russian material. Consumers with little experience are hardly discernible. Huang ** sighed, "There is no real thing in the jewelry and jade industry is untenable."

For some high-end ancient jade products, some merchants promised to reporters: “Each buyer will be provided with a collection of appraisal certificates, but also provide a certificate issued by the Jewelry Appraisal Center; In addition, some basic maintenance of jade Common sense we also carefully explain to consumers."

However, some experts questioned that the jade identification certificate issued at present cannot be used for identification of origin. Therefore, no matter whether it is Qinghai, Russian material or Xinjiang material, there is no way to perform it on the appraisal. Sometimes it's not that the merchant does not want to do the appraisal, but because it does Without proper standards to measure, there is no guarantee that certified merchants will guarantee that the high-end jade products they sell must be authentic.