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Recently, ABC brand once again hand in hand with China Charity and Children's Charity Foundation "Hope of the Foot" special fund to jointly create a "hope of ABC ABC China" annual charity donation program, which will be held in May and September this year, respectively, Inner Mongolia, Shanxi, Gansu, Jiangxi and other places of poor children to implement donor action, the plan has recently been launched in Inner Mongolia, Shanxi and Guizhou, the first batch of more than 3,000 children provided material assistance for children in poor areas They sent love and warmth. "Hope of ABC China" went to Inner Mongolia, donated to local poor children Chinese Charity Children's Charity Foundation "Hope of the" special fund, is dedicated to supporting poor children in remote mountain areas, providing them with free shoes and apparel products and learning Supplies. In fact, in November last year, the ABC brand successfully held the first batch of rescue operations in the western region in conjunction with the special fund of Hope Charity held by China Children's Charity Commission and carried out the first rescue operation in Li Mu Village, Li Mu Township, Luodian County, Guizhou Qiannan, Buyi and Miao Autonomous Prefecture, Guizhou Province Special research and donations for the township, more than 1,000 children donated value of two hundred thousand yuan of shoes and apparel products and school supplies. "Hope of ABC China" Into Inner Mongolia, get the new shoes of the children showed a big smile In Inner Mongolia station donations, only 14-year-old Su Hao aroused the reporter's attention. Su Hao's poor family, father sick for many years in bed, but also suffering from depression. The burden of living at home is borne by the mother, her mother relies solely on cooking at the jobsite to earn meager income, and the family is impoverished and heavily indebted for her father's illness. However, small Su Hao very sensible, after school life to help mothers carry water, chat with my father, hoping to ease my father's depression, academic performance is very good, many times the school, county, city of Miyoshi students. The aid for the small Su Hao, no doubt helpless, China Charity Association "hope of the" special fund Preparatory Committee Wei Wei said in an interview: "We work together with the ABC brand ' China's Bank of China's public welfare aid program aims to "take care of children for a small step and change the world a major step forward" as a special charity event aimed at children in remote mountainous areas such as Xia Suhao so that children in poor areas have shoes to wear and go Good way, healthy and happy growth, one day become the pillars of the country.Xu Haiyun ABC vice president, said in an interview: "brand marketing activities can be related to public welfare, social responsibility associated with the healthy growth of children ... ... This is a caring brand should Duty and obligation. Love is a kind of power that has the function of transmission. Such kind of love activity will be passed on in our enterprise because we always believe that we will take care of our children and take a big step toward changing the world. It is understood that, as a leading brand of children's products industry, ABC brand always adhere to the "because of love" brand advocacy, around the "big love" brand soul, ABC people have been committed to helping Chinese children healthy growth through charity with Chinese children Save the Foundation cooperation, burns children, AIDS orphans in Xinjiang, Guizhou and other poor mountain children bring spiritual and material care.