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10 minutes speed reading. Xiaomi VR head-on display is released soon, together with Hunting Cloud to see these important information.


The article comes from Hunting Cloud (micro signal: ilieyun), the original author Hunting Network Zhao Zikai.


Xiaomi VR head display is released soon, and according to the change of industrial and commercial information, Xiaomi Technology's VR eco-chain company, Shanghai Moxiang Network Technology Co., Ltd. has obtained Jingdong Investment.


Xiaomi's involvement in the VR industry has long been a secret. As early as February 25 this year, Xiaomi Exploration Lab was formally established, and was managed by Tang Mu, the general manager of Xiaomi Router, and Huang Jiangji, co-founder of Xiaomi. Lei Jun also said at the previous millet annual meeting that the first project of Xiaomi Exploration Lab was VR products.


After hunting cloud network (WeChat: ilieyun), Xiaomi VR products are mainly developed by Xiaomi Exploration Lab, but there is also an ecological chain enterprise involved. This is Moxiang Network Technology Co., Ltd.


According to the official website of Moxiang, the company is headquartered in Shanghai, China, and has branches or offices in Beijing and Dongguan, in order to better connect the front-end R&D and back-end product realization; Moxiang focuses on virtual reality, augmented reality, Stereoscopic, wearable devices and other fields.


According to industry and commerce information, the founder of Moxiang VR is the former technical director of Tencent's Intelligent Equipment Innovation Center, Li Shuxin. When Tencent released its VR strategy in high-profile last year, Li Shuxin publicly expounded the ideas behind Tencent VR.


At the beginning of the establishment of Moxiang, Lhasa Economic and Technological Development Zone Shun Ying Investment Co., Ltd., Shanghai Songsong Investment Management Partnership (Limited Partnership) and Tianjin Jinmi Investment Partnership (Limited Partnership) were invested by three companies. Li Shuxin and Fan Jinsong. Among them, the executive partner of Tianjin Jinmi Investment Partnership (Limited Partnership) is Xiao De, co-founder and head of Xiaomi Ecological Chain. In the July 29th equity change, Mozambique added two investors: Beijing Aodu Baisheng Network Technology Co., Ltd. and Beijing Jingdong Shihang Zhuoneng Zhongchuang Investment Fund Management Center (Limited Partnership).


Both investors have a Jingdong background. The legal person shareholder of the two companies is Beijing Jingdong Shangbo Guangyi Investment Management Co., Ltd.




And Shanghai Jinshundong Investment Management Co., Ltd., the legal representatives of the two companies are Liu Qiangdong. Searching for Beijing Jingdong Shangbo Guangyi Investment Management Co., Ltd. on the enterprise information inquiry platform, it has been renamed as Beijing Jingdong Financial Technology Holdings Co., Ltd.




In the foreign investment project of Beijing Jingdong Shihang Zhuoneng Zhongchuang Investment Fund Management Center (Limited Partnership), Hunting Network (micro-signal: ilieyun) also found that in addition to Moxiang, it has invested in Shanghai Runmi Technology. The legal representative of the latter is Fan Jinsong, one of the investors of Moxiang VR & the natural person shareholder.




At present, Xiaomi VR head display has not yet been officially released. In the previous publicity, we can understand that the VR head is a mobile phone box, suitable for 4.7-5.7 inch mobile phones. Zippered design and Lycra Fabric for loading mobile phones. In terms of price, there are rumors that Xiaomi VR official Weibo has exposed 49 yuan, but Weibo is deleted soon.


Tang Mu, the head of Xiaomi VR, told the media that Xiaomi’s VR products are mainly developed by Xiaomi Exploration Lab, and the ecological chain enterprise (ie Moxiang) is involved in the production, but also provides some technical assistance, but overall The definition of the product is still done by the Xiaomi Exploration Lab. Tang Mu also mentioned that the Xiaomi Exploration Lab team currently has 30 or 50 people responsible for the development of VR products.


The mobile phone VR box is not new today. The company is introduced on the official website. In addition to hardware devices, VR content and product release platforms are also included. It seems that Xiaomi's layout on VR content is not only to strengthen content cooperation, but also to prepare for its own content. Backed by Jingdong, the advantages of e-commerce resources are also quite obvious.


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