With the rapid development of society, many people are now starting to invest, but do not know what to do, but many women have turned their attention to underwear, under the continuous development of China's underwear, there have been many brands, but really be able to cause people Not much attention.

印象佳人

Figure: impression of beauty underwear

Today, China's underwear market has a new unspoken rules. According to the survey on the domestic market, women are more willing to buy lingerie in department stores and department stores tend to high-end consumer intentions, consumer spending in rural areas tend to middle and low. Rationalization, health, fashion, branding, internationalization is becoming a prominent feature of underwear market sales. High-end brands at home and abroad with a strong brand appeal to occupy the high-end market in large and medium-sized cities, sales channels and marketing has become a brand underwear business more and more attention.

传统终端仍将处于内衣销售的主导地位

Figure: impression of beauty underwear shop map

In fact, in the future for a long period of time, the traditional terminals, including popular shopping malls will still be in the dominant position of underwear sales, but from the development trend, the mall may not be the most suitable underwear market sales. Because underwear profit margins, buying habits and shopping atmosphere is different. Therefore, most brands rely on the brand culture, business culture to establish stores, chain stores, and make it the main channel for their own brand sales.

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