The jade industry has the term "shopping goods", which refers to those jadeites sold in large shopping malls. Novice whites tend to buy such "shopping goods" when they purchase in the early stage, because they can be "fidelity", but they really understand jade. People will never buy "shopping goods". Why is this happening? This starts with the marketing method of "shopping goods". The jade counters of the big shopping malls are almost all taking the franchise route, that is, they have the franchisees of the superiors. The franchisees are actually wholesalers. The goods they wholesale to the lower-level dealers are all with price tags. After the goods are received, they will be placed directly at the counter of the mall with the price tag. The price of the goods they receive from the superior franchisees is usually a discount of the price tag, that is, you see the price tag of 10,000 yuan in the mall. The thing, the merchant's price is 1000 yuan. If you don’t see how the business is black, it’s reasonable to have everything in place. Please continue to look down: Selling jade in the mall is usually sold at a discount. Usually, it is 20% off. If you have an acquaintance, you can get a 60% discount. If you have an acquaintance who knows the boss, you can call the boss. You can get it at 40% off. According to this minimum of 4%, some friends said that the boss is also dark enough, the price of 1000 pieces he sold to 4000, net profit of 3000, the conscience is greatly broken, in fact, you are early. Continue to look down: Still have to start from the marketing model of "shopping goods". Merchants operating jade in the mall to sell goods, is to give the mall costs (you can not use people's places). How is this fee drawn? Usually charged at 25% of the price of the product sold. In addition, in the mall to buy jade, customers are always required to obtain regular machine invoices (to buy jade in your mall is to protect it, how can you not invoice?), this requires the merchant must have the general taxpayer qualification The tax rate of the general taxpayer is 17% (national unity, not my fabrication, you can check it online). In addition, the merchant also needs to bear the renovation costs of his storefront, the salary of the salesperson. The above costs are added together, and the cost is about 50% of the price of the goods sold. Ok, it’s all over, pick up the last paragraph, the price of 1000 yuan, the price is 10,000 yuan, 4% off the lowest discount. Selling 4,000 yuan, this 4,000 yuan deducted 50% of the cost of the mall is 2,000 yuan, the boss actually 2,000 yuan, the profit rate is 100%, this profit margin is actually very low, far lower than clothing shoes and hats The jadeite industry is extremely pressured. A few counters are often pressed against millions of people. It is not easy to be the boss of a large shopping mall jade counter. Of course, the most detrimental is the consumer, 1000 yuan of things, to spend a minimum of 4,000 to get, really no reason, find a place to cry? Don't worry, I want to say that you are wrong, because you have not considered the profits of the superior franchisees, don't forget that they have to make money to support their families. The superior franchisee wholesales to the merchant's 1000 pieces of things, which may be worth 5,600... The above is the reason why buyers who really know jade will never go to the big shopping mall to buy jade. After reading this article, please don't go to the mall's jade counter boss how dark it is. In fact, he is not easy, but the marketing method of the mall determines that consumers can only buy "high quality and high price" in the mall. Emerald. Some people have said that the jade market is too confusing and there are too many fakes. I just think that the shopping mall is guaranteed. Even if I spend more money, I can buy "real goods". Here I want to talk about the definition of "real goods". I think the so-called "real goods" must have at least the following two attributes. The first is that the essence of the goods must be true, the lamb must be real lamb, and the dog meat must be real dog meat. The second is that the value must match the price and not too much. Jade "store goods" can only guarantee the first attribute, but the second attribute can not be guaranteed. The price of a brick may be three cents, you spent 10 dollars to buy it, things are really bricks, quality levers, not muddy, smashing a bloody pit on the head, but such real goods Do you feel happy when you buy it? Don't think that jade is worth the money. You can buy real jade bricks for 1 yuan at the place of origin, but you have spent a few hundred yuan or even thousands of dollars in the mall. Reiki Stones Bracelet,Chakra Gemstone Bead,Prayer Beads Bracelets JOYA GIFT CO.,LIMITED , https://www.joya-jewelry.com
