SHEN 2015 spring and summer new product launches and new orders will be January 9-12, 2015 at the company headquarters. Busy, we are very honored to invite Shanghai Xuan Rui Garments Co., Ltd. Chairman and Designer Shen accept the interview with China Beauty Network .

凯伦诗 - karen shen

Shanghai Xuan Rui Garments Co., Ltd. chairman and chief designer Shen

Reporter: Shen total, hello, first say hello to you.

Shen total: Hello everyone!

Reporter: Thank you very much for taking the time to accept our interview, that a lot of friends may not know very much about this brand of SHEN, let Shen always give us a brief introduction.

Shen total: All right. In fact, our brand is a collection of shops close to the designer brand, that is under the banner of our company has many independent designers, including myself, we put all the designer's clothes together to form a "SHEN" Such a brand.

Reporter: In other words, is a new brand, before we may be more familiar with Karen poetry, so what is the difference between the two brands?

Shen total: The biggest difference between the two is that: Karen poetry is a purely commercial brand, oriented to the average consumer, or to the mall as the main such a consumer model; and we SHEN it, It's an integrated shop for our designers, but the integrated shop is a brand owned by our company that is based on design clothes, ultra-stylish clothes, and may differ from many, many, similar brands.

Reporter: According to our more common now, is a designer brand.

Shen total: right, regarded as a designer brand, but we are different from some common designer brands. Ordinary designer brand is often a brand, a theme, a thought, and we are the whole spring and summer series is very much, we have about 750 styles, brings together many of our company's independent designers to form such a brand mode.

Now we SHEN this brand is indeed quite independent, we are a designer's integrated store, but often other brand designers integrated store is not part of the enterprise, he is through each independent designer, and each of our independent design here Division are all our Xuan Rui apparel companies, this approach is to better compete with the market, because we do this in the country few brands do so, we do is want to mention the designer brand is higher, Stronger, bigger

Why we shop relatively easy to survive some of the main reason is that each of our design style is still a little different, not the whole dish is a theme, if the brand is not doing well, you failed this year, which Relatively is a relatively shallow topic, a deeper level of speaking is that we pursue more high-fashioned things.

Reporter: So what is the consumer group for this brand?

Shen total: Our brand now consumer groups is very clear, that is, some very fashion lover, like some more personality, exaggerated clothes, unlike some of the other conventional styles, relatively more alternative, relatively strong sense of design some.

Reporter: SHEN this brand is how the sales price?

Shen total: sales price of our spring and summer in a thousand to four thousand or so, about three thousand five hundred, for our quality in terms of price is relatively low. Because we are in this industry for so many years, too understand the domestic brand price trends, like our fabrics, our technology, our price in the entire industry which is low.

Reporter: Yesterday's new conference is very shocking, can we simply introduce a theme under this conference, and the new series of some of the major present.

Shen total: OK, this conference a big theme, relatively abstract, is "heaven and hell", this is what we want to express, in fact, we want to express some of the mentality of the young people nowadays, there are Impetuous, radical, so we want to express those complicated psychology through our clothes, no matter from our store design or from the clothing display, there is a division, so the theme we present this year More strange, more abstract, we are to "paradise" and the so-called "hell" to express a person's psychological state.

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