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On December 16, 2009, Shanghai’s renowned fashion and creative hub, Red Square, became the center of attention as Oudifu, a French clothing brand, hosted a unique fashion event titled “Returning Clothes to Their Place.†The evening brought together a star-studded crowd, including fashion enthusiasts, celebrities, industry guests, and media representatives. Among the highlights of the event was the announcement that internationally acclaimed actress Zhang Jingchu would serve as the brand ambassador for Oudifu.
The event featured a stunning runway show, where 20 models showcased four new collections from Oudifu's Spring and Summer 2010 line. The theme of the collection revolved around balance, freedom, and elegance, drawing inspiration from diverse cultural elements. It highlighted the essence of French culture—freedom, equality, and fraternity—while incorporating influences from ancient Greek city-states, China's rich history, and its unique characteristics.
The designs blended the artistic styles of French Impressionism with traditional Chinese ink painting, reflecting a deep respect for nature and a harmonious relationship with the environment. The clothing combined hand-painted printing techniques with elegant textile choices, showcasing a fusion of Eastern and Western aesthetics.
At the core of the collection were bold silhouettes and minimalist lines, emphasizing a cool and neutral aesthetic. Sustainability was also a key focus, with natural materials such as cotton, hemp, silk, and wool used in production. This commitment to eco-friendly practices was evident in both the design and manufacturing processes, reinforcing Oudifu’s dedication to environmental responsibility.
The event not only celebrated fashion but also marked a significant milestone for Oudifu as it expanded its global presence and aligned itself with a prominent figure like Zhang Jingchu. The atmosphere was vibrant, filled with music and energy, making it a memorable night for all in attendance.