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Marketing strategy, nothing less than is based on the "4P" theory to provide customers with the satisfaction of the goods and services to achieve business goals of the process. As we all know, "4P" includes product strategy, price strategy, channel strategy and promotion strategy. Although modern business has refined the theory up to P combinations, it is difficult to escape the 4P-based marketing strategy system. In 2013, the international marketing strategy of Rabbit Label was optimized and upgraded. Breaking through "4P", the "soft power" of children's wear brand was highlighted one by one. On product strategy, the reality is to recognize themselves, the positioning of the product to be accurate. Has been mainly in black and white children's wear-based children's wear Bunny-Mark, in recent years the development of European-color series, not the discard of individuality, but to adapt to the market, the introduction of diversified products to meet the diverse needs of consumers. Adhere to the main line of black and white tone, complemented by the Europeanization of color equipment, which is actually only the appearance of the rabbit-Mark product upgrading. In addition, Bunny-Mark international lock 0-16 year-old children as a service group, determined by product structure. In product functionality, the Bunny-Mark children's clothing for life, fashion, urban and fashion parties, bringing the world's fashion personality at the same time, all living in the world's major cities of independence, freedom, the pursuit of fashion and quality of the modern Children and creation. The so-called "brand casting strength, quality value." Over the years, Rabbit Mark International has always been its high-quality children's clothing, proud of legislation in the forest industry. Bunny-Mark children's fashion personality, extraction of fresh international fashion elements, the personality, the trend into each piece. Such pursuit of exquisite attitude, just with the open, broad vision, with strong economic strength and advanced aesthetic point of view, accurate grasp of fashion, and boldly try to meet the needs of innovative parents coincide! As a result, Rabbit Mark International deep into the market, considering the consumer groups and product positioning factors, the price of science-oriented high-end is particularly appropriate. In the channel, the business community advocates the "winning terminal, the channel is king" has long been in the international marketing management thinking Rabbit Mark branded a deep imprint. Rabbit Mark international attention channels, through years of experience in management experience and understanding of the children's wear industry, and ultimately out of line with their own development of the channel model - direct marketing, cooperation, joint venture, franchisee four channels of joint operations. Last but not least, a new round of promotional strategy for Rabbit Mark International 2013. In the year in which the corporate brand power burst, Rabbit-Mark International will grasp every marketing node. Apart from using traditional discounts to repay customers and other traditional promotions, it will also introduce innovative brand-name gifts and use brand expression Strong atmosphere of decorative materials to attract the attention of consumers, so that more consumers recognize the Bunny-Mark, Bunny-Mark, the ultimate guide to the actual purchase behavior.