Light up the "Star" light with love as "Silk" The first China Silk Scarf Culture and Art Festival kick-off meeting was held

——Children who inherit the Chinese silk scarf culture and care for the stars

On September 2, 2017 at 14:30 pm, during the Shanghai Design Week 2017, the “First China Silk Scarf Culture and Art Festival” sponsored by Shanghai Jiarongji Silk Co., Ltd. was officially held at the Creative Hall of the Central Hall of Shanghai Exhibition Center! The second art festival was awarded by China Textile Industry Enterprise Management Association, China Silk Association, Textile and Apparel Weekly, Shanghai Design Capital Promotion Center, Donghua University, Qingteng Culture, Shanghai Very Filial Charity Foundation, Bichangyi Art Fund, Qianxun Charity Strong support from the Foundation.

Ms. Wang Yuzhen, the founder of the best-generation beauty brand, delivered the opening speech

Speech by Wang Xiaohui, an internationally renowned Chinese artist and German-Chinese friendship ambassador

Speech by Wu Jianhua, the first person in the world, and the silk creative master of Jiangsu Province

As the organizer of the first China Silk Scarf Art Festival, the Grand Beauty brand invited Peng Guanlei, Liu Ping, Liu Enjian, Wu Jianhua, Ni Yumin, Chen Yuxin, Wang Xiaohui, Xiao Guanhong, Liu Chunchao, Bi Changyi, Gu Yuan, Sun Minggang, Chen Bin, Li Weizhen, Rong Rong, Lai Shengyu, Zhou Ming and other guests were present. Everyone gathered together to promote the Chinese silk scarf culture and the dissemination of artistic thoughts. At the same time, the beautiful beauty brand also brought us a unique visual feast - "return" silk scarf fashion show.

The launching ceremony of the first China Silk Scarf Culture and Art Festival

Inauguration Ceremony of the Jury Cup Scarf Design Competition Jury

The theme of the launching ceremony was to combine the artistic beauty of silk scarf culture with the child of "stars" in the theme of "lighting the star" with love as the 'silk', and inheriting the Chinese silk scarf culture and carrying forward the artistic thought. At the same time, with love as "silk", it is related to all children with autism, so that the world is full of love and art.

First, the journey of return to open a new journey of silk scarf culture

This beautiful show is based on the theme of “return” and calls us to pursue a more ambitious lifestyle!

From the three series of "Return of the Mind", "Return of Nature" and "Return of Culture", Daxiu uses a lighter and thinner scarves to decompress the body and mind, and let the silk scarf and the body merge into one. Inseparable, bringing the true return of the body and mind; using natural landscape printing patterns to let you feel the true natural charm; also draw inspiration from the image of China's "flying sky", let us taste the magnificence and glory of the return of culture.

The mature woman who is mature in the experience, consciously shoulders the mission of an era! Leading the renaissance of Chinese silk culture, redefining the silk scarf culture, opening a new journey of silk scarf culture, and making a long way to go! The first Chinese silk scarf culture and art festival was held. In order to build a silk scarf art exchange platform, gather more people of insight and work together for the inheritance, development and innovation of Chinese silk scarf culture!

Second, inherit the Chinese silk scarf culture and carry forward the silk scarf art thought

Thousands of years ago, when Chinese silk was passed along the ancient Silk Road to Europe, silk scarves were welcomed by Western countries as a very important gift. Therefore, Chinese silk scarves quietly swept the European aristocracy and became the eastern civilization. The symbol of the communicator and the beauty. Carrying forward the silk culture of 5,000 years is the beginning of the creation of the "Scarf Culture and Art Festival."

When the global silk scarf industry continues to develop and innovate, people's love for silk scarves is getting higher and higher. A silk scarf becomes a synonym for elegant women from a fabric to a "cultural symbol." In Shanghai, an international stage, it is especially important to spread silk scarf art and promote silk culture through a professional platform and through a fashion-integrated window! This is not only a historical mission but also a responsibility!

2017 Shanghai Design Week Exclusive Beauty Showroom

Therefore, the "2017 Shanghai Design Week" grandly launched the "First China Silk Scarf Culture and Art Festival", which represents the classic heritage and cultural innovation! It also represents the new height of Chinese silk scarf culture to life, to the world and to the future.

The leading figure of Chinese silk scarves has pointed out that inheritance is not only adhering to traditional crafts, but must be added to the "new" things on the basis of inheritance, in order to better carry forward and carry forward!

2017 Shanghai Design Week Exclusive Beauty Showroom

While inheriting China's intangible cultural heritage, the brand of the best-generation beauty also adheres to the creative concept of "New Oriental" in design, and has given the silk scarf a new mission. In the process of striving for inheritance, combining technology with technology and integrating innovation, it has opened up a new living space with the theme of silk scarf culture. The silk scarf is highly integrated with art, and cooperates with many famous artists to make the silk scarf shine forever in a language full of modernity and art.

Third, light up the "star" light to award Bi Changyi "love ambassador" title

At the launching ceremony of the “First China Silk Scarf Culture and Art Festival”, BCY was awarded the love ambassador of the Chinese Scarf Culture and Art Festival! The host also exchanged experience with BCY, Bi mother and Bi Da, and experienced the experience of Bi Chang’s autism. A little bit is displayed in front of us.

Ms. Wang Yuxi awarded Bi Changyi the title of “Love Ambassador of China Silk Scarf Culture and Art Festival”

Caring for the "children of the stars", evoking more people's concern and care for the people with autism, is the public welfare of the best women. We hope that Bi Chang’s inspirational story will convey a love and positive energy to the society. With love as the "silk" and lighting up the "star" lights, the beautiful ladies hope to use their own charity actions to appeal to more people to care for the children of the stars, and to arouse more people's attention and care for the people with autism. It also allows more parents of children with autism to see hope and understand the importance of professional treatment and guidance!

Fourth, redefine the silk scarf fashion to take the "One Belt, One Road" new train

Redefine city and life with “design” and redefine excitement and fashion with “imagination”. This is the theme of “2017 Shanghai Design Week” and the reason why the “First China Silk Scarf Culture and Art Festival” was selected during the “2017 Shanghai Design Week”! The Chinese consumers have iterated and the slogan of consumption upgrade has already sounded. . Chinese consumers are paying more and more attention to original design and individual expression! Chinese consumers are paying more and more attention to the performance of Chinese traditional culture, art and crafts in costumes. Scarves, in the new era of consumption, must also be redefined!

group photo

At the same time, the development of the "Silk Road Economic Belt" and the "21st Century Maritime Silk Road" (referred to as the "Belt and Road") also allowed the world to focus on China, with silk as the main carrier. The towel and the "First Chinese Silk Scarf Culture and Art Festival" will also attract the attention of the whole world! With the new train of "Belt and Road", the Chinese silk scarf culture and artistic beauty will surely be better passed down and carried forward!