Korean and Japanese markets become the new favorite of the Chinese Sea

The "South Korea-Japan Sea Amoy" report (hereinafter referred to as the "Report") recently released by Alipay, a third-party electronic payment platform, shows that during the first half of this year, the amount of overseas online shopping transactions conducted by Chinese netizens through the platform has increased by a substantial 219% year-on-year. However, unlike previous cross-border online shopping, which is often aimed at different markets in Europe and the United States, this year, the Korean and Japanese markets have become the new darling of China's “Hai Tao”.

People in the industry believe that the continued appreciation of *** has brought about certain negative impact on exports, but it has unexpectedly brought prosperous consumption to Haitao. At the same time, in the face of the rapid development of China's "Hai Tao" market, more and more overseas businesses are also leveraging third-party payment services to open up positions in mainland China.

Japan and South Korea sea Amoy grows more than twice the price cheaper than the purchasing, the brand is richer than the domestic, product quality is also in line with international standards, so that cross-border online shopping consumption - "Hai Tao" has become an emerging consumer trend in recent years. However, cross-border “Hai Tao” users often like to “go to” different markets in Europe and the United States, Alipay's data show that in the first half of this year, South Korea and Japan “Hai Tao” sudden rise in consumer spending, a substantial increase in the scale of transactions by 219%.

Among them, Japan’s Haitao’s consumption has grown by more than 300%, and the Japanese market has thus become the fastest growing target market for Chinese users. Alipay believes that this is mainly affected by the continued depreciation of the yen. "Since last October, the yen has continued to depreciate, and the exchange rate of the yen has fallen more than 20%. Just as in the previous 100 yuan, it was only worth 1250 yen, but now it is worth more than 1600 yen. In addition, the original price will be discounted by 20%. The appeal to Chinese users is self-evident, said Alipay. "Report" also shows that the Chinese user "Day Amoy" shopping more around the beauty skin care products. In the first half of the “Day Amoy” transaction, more than half of the consumption was attributed to beauty skin care products. In contrast, the proportion of men who use beauty-based makeup as the "Amoy" user reaches 65%.

Compared with the Japanese Yen, although South Korea's exchange rate differential advantage against *** is not so obvious, South Korea's Haitao consumption also increased by 160% in the first half of this year. The Chinese user "Han Tao" was mainly directed at clothing, and apparel consumption accounted for more than 60% of the Korean trade. In addition, "Han Tao" is almost a woman's patent, accounting for nearly 80% of female users. Among them, the main consumers of consumption are mature women aged 25 to 34, who contributed nearly 60% of the shares to Han Tao.

According to the "Report," in addition to beauty, clothing, maternity and infant supplies, appliances, food, air tickets are also Japan and South Korea "Hai Tao" popular consumer products. In particular, South Korea's transit flights to the United States, due to "Hai Tao" prices cheaper than the domestic airline companies 30% to 40%, so many visitors to the United States are concerned.

The pace of overseas businesses opening up the Chinese market has accelerated. With the continuous appreciation of ***, Haitao has a more solid foundation. In front of the increasingly powerful purchasing power of the “Haitao” in China, the rapidly developing Chinese “Haitao” market will undoubtedly become the “gold mine” in the eyes of overseas businesses. More and more overseas businesses are leveraging on third-party payment services to open up positions in mainland China. .

Alipay introduced that since the beginning of this year, overseas businesses have significantly accelerated the pace of developing China's online shopping market. In the first half of the year, overseas merchant data accessing Alipay increased 120% year-on-year. As of June of this year, Alipay has supported thousands of websites in 33 countries and regions overseas to make purchase payments, and supported 13 overseas currency settlements including pounds, US dollars, Swiss francs, euros, and won. “With Alipay, even if there is no international ***, users can easily purchase quality products in the world including physical goods, airline tickets and hotels,” said the person in charge of Alipay. This year Alipay will also increase its support for users of Haitao services, including the launch of "overseas transshipment" applications and overseas platform services at Alipay.

For the Japanese and South Korean markets that have become the new darling of China's “Hai Tao”, Alipay said that it is currently associated with Jamy, Lotte Duty Free, Moses Moxi Shopping Network, DHC, and many other well-known Japanese and Korean websites, as well as All Nippon Airways, Korean Air, and Busan Airlines. Japan-Korea Air Lines cooperated. "Everyone can directly use Alipay to pay for direct purchases or purchase tickets on these sites.

In addition, it is more convenient that, in the cooperation between Alipay and the online duty-free shops, the goods purchased by consumers before they leave the country in the online duty-free shops, when they return home, can directly use the mobile phone verification code sent by ** and duty-free shops at the airport. Duty-free shop delivery. Moreover, the relevant person in charge of Alipay revealed that if passengers do not want to continue purchasing items after arriving in South Korea, they can make returns on the Internet platform, which is convenient and quick. “In addition, to go to South Korea to shop, consumers can directly fill in their Alipay account when applying for a tax refund, so that the tax refund time can be saved and the inquiry can be more convenient. In the future, we will also provide consumers with travel destinations free WIFI Internet access and other travel peripheral services. ."