Underwear is a kind of imported goods. Like the suit, the Chinese accepted the concept of "modern underwear" from the West. In Europe there is more than one hundred years of history of fashion underwear, in fact, only 10 years of history in China. However, according to China's underwear market survey report shows that: At present, China's underwear market with annual sales of 20 billion to 50 billion yuan, and nearly 25% annual growth rate. According to statistics, the domestic market of underwear accounts for about 60% of the imported brands' market share. Most of the products are made in Hong Kong, Taiwan and Japan. Most of them have set up factories in China and most of them are priced between 50-300 yuan , Domestic brands account for about 40% of the market. " Zhuoya Jia people " have in more than 30 cities nationwide chain of lingerie stores nearly 300 more than in 2011, plans to develop underwear to join the shop more than 500. 3-5 years, follow the "Jo zaoya beauty, join hands in creating a win-win" principle. "Zhuoya beauty" has 13 years of underwear production, channel construction, terminal sales operations experience, and has a comprehensive service system; from the store site assessment, design and decoration, distribution of goods, staff training, store sales, etc. to provide sound Service platform, the entire store output allows you to easily do the boss!
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In the country to develop flagship outlets, underwear franchise stores and franchise chain of more than 1,000, to achieve the desired goal of leapfrog development. 
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Market analysis
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