From the Bixi New Area to the country's wool sweater brand, "Jin Kaishun" is undoubtedly the best among them. "Opening" is a stubborn temperament, invention is the embodiment of "opening," stubbornly seeking and opening up, with open minds waiting for one-on-one battles, and enjoying the joy of life in the process of invention. "Shun" is a day of reconciliation. It knows how to savor the mood of the day. People and nature reconcile together. With open minds and efforts to invent the days of reconciliation, this is a kind of emotion that “Kim Kaishun†insists on. Brand Building: Two Hair Chains in Industrial Chain The “Bixi Road†was a road of innovation, and today’s “Bixi Road†is still a brand road. The reporter’s exclusive interview with Zhou Yunhua, chairman of Jiangsu Jinkai Clothing Co., Ltd., his easy-going personality and refined temperament made the reporter admired. He is a businessman with years of experience who has developed through years of entrepreneurial experience. Reporter: Requesting a trademark is easy. It is difficult to create a brand. Because the back of the brand has its own civilization and value, this is a process of precipitation. Has "Kim Kaishun" accumulated over 20 years of brand building? Zhou Yunhua: First, quality, and second, brand, both of which have a causal relationship. Earlier, Bixi Sweaters Mall attracted customers from all over the country. However, due to the large number of workshops, many people are eager to seek sales. Regardless of quality, they are also commonplace in product planning. I know that the quality of commercial quality is fundamental to ensure that commodity competitiveness comes from a different perspective. I tried my best to deal with the two main drawbacks of sweaters. One is to simply shrink after washing, and the other is to wear balls after a period of time. Together in the style of merchandise seeks to make a difference, and always scrutinizes the promise of quality and quantity, so customers frequently order on-site orders, and many times demand oversupply. There is no end to the search for the quality of the business. With the increasing scale of the company, the company has encountered bottlenecks in its development. I have been considering how to further improve the quality of the business. I found that the quality of the business is limited by the raw materials, the quality of the yarn is better, the return rate of the sweaters is not high, and the sales volume will be increased. On the contrary, the agents will complain that the mall will give you a “look†soon. Manipulating raw materials has become the development strategy of “Kai Kaishunâ€. In order to pick the best raw materials, I came to the Australian steppe and communicated with the locals. After all, I selected a native Austrade manufactory as a supplier. He knew which of the local soil was fertile, which local grass was fresh, and the sheep had eaten. Such a grass, the body's hair will be worse? Pure wool is transported to China, and then processed according to our specifications into wool, made of wool sweaters, the quality of natural superior, "kaishun" merchandise shopping mall recognition. Reporter: There is fierce competition in domestic sweater shopping malls. How did Jin Kaishun set itself as a shopping mall? Zhou Yunhua: “KaiShun†is a brand of sweater and “KaiKaiShun†is a brand of cashmere sweater. In recent years, we will focus our efforts on the production of cashmere sweaters and the promotion of shopping malls. First and foremost attention to commercial quality, we use our country's top cashmere raw materials - Inner Mongolia cashmere, 5 goat's hair is enough to be a 100% gold Kaishun pure cashmere products. “Jin Kaishun†starts with the characteristics of cashmere fibers, penetrates the noble spirit and unparalleled quality of cashmere fibers into every part of the product, and relies on the company’s winning production environment and rigorous production process to ensure excellent quality. "Kai Kaishun" cashmere sweater to take the fashion high-end road. In 2009, “King Kaishun†signed the famous movie star Fan Bingbing as the brand spokesperson, promoting the cashmere seasons; In 2010, the domestic art cashmere initiative was proposed, and the fashion day was proposed; In 2011, the real cashmere banner was hoisted, and it became China’s real cashmere brand; 2012 The year began with a swift transformation of fashion and high-end fashionable cashmere; in 2013, the product was rich in British aristocracy and began to lead the fashion wave. Particularly after 2012, “Kai Kaishun†reached a strategic cooperation with TRUFFLE, a professional planning studio for cashmere apparel in England, linking China’s cutting-edge cashmere raw materials in Inner Mongolia cashmere, the world’s cutting-edge cashmere commodity program, and the promotion of modern professional cashmere brands. The mall provides the most fashionable cashmere apparel in the world. TRUFFLE, a professional planning studio for cashmere apparel in England, is a personal studio of world-renowned knitting planner Susan Bailey. Many of Susan Bailey’s planned products were promoted by many other magazines, including Vogue and Elle in Australia. Susan Bailey also plans for some famous brands such as TOPSHOP, WAREHOUSE, MONSOON and JAEGAR. Reporter: You have a bad idea about how to get out of the awkward situation in the traditional clothing industry? Zhou Yunhua: As long as the traditional clothing company is disconnected from the solid thinking, implements a brand strategy, after identifying the location of the shopping mall, completing the product innovation, finding a promotion form that matches the development of itself, and increasing the expansion of the terminal channel, etc., the company can be in crisis. In order to find opportunities, complete the leap-forward development, but also to complete the desire to complete the brand for a hundred years. The garment industry in Changshu is well-established, and it is mainly due to the company’s own diligence in internal strength. Secondly, it requires the government to build an outstanding environment for development. It is particularly necessary for the integration and improvement of the garment industry chain. After all, Changshu clothing has formed a brand cluster and emerged from Jiangsu. Go to the country. Reporter: “Jin Kaishun†is an amazing idea to improve the quantity of quality from raw materials, but it is necessary to ensure that “Jin Kaishun†products will eventually win market share, and the terminal will not ignore it. How does “Kai Kaishun†seize the terminal shopping mall? Zhou Yunhua: The brand era of sweaters has come. “Jin Kaishun†is a sweater brand with a large share in Jiangsu Province. Its merchandising agency dealers are located in Shanghai, Beijing, Harbin, Changchun, Jinan, Xi’an, Taiyuan, and other capital cities. Chief shopping malls are equipped with "Kai Shun" brand counters. Now, “Kai Kaishun†creates brand fashion experience shops in the surrounding cities of Gusu. When customers enter the experience shop, “clothing staff†will serve them. The customer’s personal promotion method, using a comfortable environment, the latest products, and the services of the customers, led to the customer’s interest in the brand and the product, and then finally promoted the sale and brand improvement. This is the promotion method for “Jin Kaishun†online and offline contacts. In the future, similar brands will experience more and more shops. The force-generating terminal is an important part of the "King Kaishun" brand building. Because we also clearly understand that it is not easy to realize that a shop wants to make money as expected. With regard to the current mix of formats, the experience shop is more suitable for changing the dedication of its point of view--the amount of decorative capital it invests, the amount of human capital, and the amount of material capital it brings, and it is more like an advertising investment. It can be considered as a long-term brand. To develop and establish a brand image has laid a very good foundation. In the long run, there have been quite a lot of benefits. We can digital printing Bedding Set,english print bedding sets,peacock print bedding set,cotton fabric ,such as 200tc,300tc,400tc,500tc......also accept customized printing design ,without MOQ,duvetcover+bedsheet+fittedsheet+pillowcase+bolstercase for twin,full,queen ,king size ,accept different package.
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