Interview with Mr. Chen Yu, Director of Operations of My Luxury Furniture, Tongshang Hall: The integration of shoes and clothing will be carried out in fashion!

Interview with Mr. Chen Yu, Director of Operations of My Luxury Furniture, Tongshang Hall: The integration of shoes and clothing will be carried out in fashion!

1. How is Bibi, as a Korean brand, positioned in China?
Chen Hao / Director of Operations : South Korea than my clothing and footwear Co., Ltd., in the original than my children's shoes on the basis of the development of a set than the ratio of my children's shoes, than my children's clothing, than my accessories and other series than my monopoly category. The price is mainly in the middle and high segment, and the main price band is controlled in the mid-level level in the brand monopoly. The brand's overall product structure is planned and established around the monopoly model in which shoes and clothing are integrated. It is positioned as the leading brand of children's wear and children's shoes in China.

2. As a leader in the children's footwear industry, it has also developed into an integrated brand of shoes and clothing. Compared with other brands in the same industry, what do you think are the advantages of our brand?
Chen Wei / Operations Director : Bibi's core strength is design. We have strong R&D teams in Seoul, Hong Kong, and Guangzhou. There are many trendy styles introduced every season. Bibi has always used the endless advantages of design to continuously interpret the wonders of the footwear industry.

3. Bibi my children's clothing brand development speed is obvious to all, I would like to ask you, Bibi is what kind of model to expand the market?
Chen Hao / Director of Operations : Yes, in a very short period of time than I can achieve today's performance is inseparable from our entire team. Especially when we took the concept of integration of shoes and clothing, there was not a Korean children's wear brand that was promoted by a combination of clothing and shoes. Our team is very young and is a combination of Chinese and foreigners. It also requires us to continue humane management in the corporate system framework. Just like our brand, we are still very young. We need more vitality and innovation in our business. The products are such that our employees need to do so. We insist on products, employees and enterprises to develop at the same time, improve simultaneously, and meet the second peak in continuous innovation and glory.

4. Children's wear has always been called "the last piece of cake in the apparel industry." How do you see the current situation of the children's wear industry?
Chen Hao / Director of Operations : As far as I am concerned, after the transition from October 2010 to June 2013, a total of 358 shoes and apparels were exclusively sold. Successfully introduced adult installation agents such as Shanxi Bailey, Anhui Semir, and Jiangxi Guiren Bird. Realized the establishment and operation of the three major branch companies. In the current situation where the overall environment is not good, as long as each brand is doing its own brand core, the more difficult it is, the more potential it has to develop. Development is actually a contest of beliefs. As long as we strive to be good at ourselves and build our own products, teams, and after-sales services, there is still a lot of room for development.

5.Become the future development of our children's wear brand, we are full of expectations, or longer, what plans and prospects do you have in your company?
Chen Hao / Operations Director : Bibi My development in the future is very clear, that is to do China's leading integration of children's wear shoes brand. Under the premise of the original agent, the agents were promoted and new franchisees were developed. In the future, in the terminal store, it will be the leading footwear brand in China with complete categories, price differences, and uniform style. “The sea is boundlessly ashore and Shandeng is the best in the world.” Through the effective integration of brand resources, I believe that in the near future, I will be able to occupy an important seat in the Chinese fashion footwear brand.

6. We know that you have served a number of well-known companies. Now we are Bibi's brand director of children's wear. What kind of investment advice do you have for children's clothing operators?
Chen Hao / Director of Operations : My university is a marketing major, and after graduation, I was fortunate to have entered the South Korean Attachment Group and later started my own business. Overall, the overall barrier for the children's wear industry is relatively low, and the level of industry operations is still not high. This requires our practitioners to continuously strengthen their professional standards. For children's clothing operators, they need to be more cautious and serious in the children's wear industry. There is a lot of room for development in any industry. This requires everyone to work together to make the industry more professional, healthy, and sustainable.
Thank you, President Chen, for accepting our interview. I hope your company's brand will flourish in the future!
Chen Hao / Operations Director : Thank you for your attention to our brand!