[China Glass Network] Sales is an art of communication. When you talk about your customers, you will have the hope of making a deal. Below I will explain to you some sales communication skills for your reference. It is often believed that sellers in commodity markets are only selling goods. In fact, from the perspective of communication, from a higher level of analysis, sellers are actually selling "people." This is the secret of successful sales and the higher level of merchandise sales. Because the buyers and sellers recognize the other party's "being a person", they will form a motive on the basis of desire and take action to complete the sale. Ancient and modern, China and foreign countries, this is not the case.
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Sales is an art of communication. When you talk about your customers, you have the hope of making a deal. Good communication will run through the whole process of sales work, and the strength of communication will also have a decisive impact on the success or failure of sales at every stage. The famous marketing expert Hu Yifu said that sales do not understand communication, it is like walking in the dark night, and can only be mistakenly hit. In fact, sales experts are often communication experts. The famous marketing expert Hu Yifu introduced this course, aiming at comprehensively improving sales and communication skills of sales personnel through systematic theoretical teaching and practical drills. Welcome to Hu Yifu's course "Sales Communication Skills Training" to find a comprehensive solution for sales communication!
You see the word "enlightenment", next to each other, five mouths, then you often communicate with people, and communicate with five people with heart, these five people also communicate with you with heart. If you can find five friends who communicate with you, then you will really realize it in your life. Knowing what the other person wants to hear and do not want to hear, likes and dislikes, as well as the other party's concerns, concerns, etc., thus opening the door to communication between people. High-quality communication should focus on results, not on emotions, and communication begins with the heart. Communication ability is an important indicator to evaluate the quality of a person. The importance of communication to a company is self-evident.
Expert research shows that managers spend more than 70% of their time on communication. Managers are like this, and sales representatives are no exception. Because the sales representative not only manages the customer, but also manages the customer's next home, that is, to assist the customer to do the “helping sales†work, the content and difficulty of the work increase. Specifically, the sales representative must manage the customer's logistics, capital flow, information flow, and the customer's next home. This "three-stream" management is based on good communication with customers. Only good communication can implement the company's strategy, ordering, promotion and so on. For the customer, the internal is also the same, in the daily work, the sales representative should communicate with the boss, strive for sales policies, promotional activities and other resources; communicate with colleagues to get the cooperation of logistics, financial cooperation, training support And administrative cooperation. Before learning sales communication skills, the management expert Hu Yifu will share a story with you.
When Mr. Tao Xingzhi was the headmaster of Yu Yucai School, one day he saw a boy who wanted to use his bricks to marry his classmates, stopped him and asked him to go to the principal's office. When Tao Xingzhi returned to the office, he saw that the boy was waiting for him. Tao Xingzhi gave him a piece of sugar and handed it to him: "This is to reward you, because you are coming before me." Then he took out a second piece of sugar for the boy: "This is also a prize for you, I will not let you Hit people, you immediately stopped, indicating that you respect me." The boy will be suspiciously took the candy.
Tao Xingzhi said: "According to my understanding, you are playing classmates because he bullies girls, indicating that you have a sense of justice." Tao Xingzhi took out a third piece of sugar for him. At this time, the boy cried: "The principal, I am wrong, the classmate is no longer right, I can not take this way to him." Mr. Tao took out the fourth piece of sugar and said: "You have admitted the mistake, and then reward you. I The sugar is over, and our conversation is over."
The word "enterprise" consists of "people" and "stop", and enterprises without "people" are "stopped." Visible: "People" is the top element of the enterprise! Chairman Mao said: There must be left, center and right places where there are people. The communication between Tao Xingzhi and students is obviously a team communication. In a corporate team, complex interpersonal relationships make many people often not good at communication.
Teacher Hu Yifu believes that communication and communication between people is an important management art.
Matsushita Yukisuke has a famous saying: "Business management used to be communication, now communication, and communication in the future." Therefore, management is inseparable from communication, and communication has penetrated into all aspects of management. Just like the blood circulation in the human body, if there is no communication, the enterprise will tend to decline and close down. Teacher Hu Yifu believes that our marketing team needs communication very much. In a team, if you can't hear a little noise and can't hear any objection, it is not normal. Water, in the sludge pond, does not move, it is dead; in the Qingjiang River, rushing, it is alive. If you have a little ear, then it sounds in your ear, and the alarm sounds often. It is not necessarily a bad thing. It can even be said that it is a good thing.
If we say "traditional", people only say three points, and "modern" is just "no matter what the three seven twenty-one, anyway, there is something to say." Then, the difference between tradition and modernity is almost limited to "mature" and "shallow". It has nothing to do with progress or not. How can we blindly oppose tradition and advocating modernity? On the other hand, if there is a "modern" "speaking straight", "if you want to properly match the situation to grasp the position", what is the difference with "tradition"? Is it "modern" by those who do not understand the traditional truth, who think that they have the translations that the West has and that we do not have? In the modern society, it is full of people who know that the East does not know the West or the West does not know the East. Why do you communicate the culture between the East and the West?
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