Anta Launches National Sneakers

Recently, Anta Sporting Goods Co., Ltd. announced that it has launched a "strengthless price" basketball strategy. As an important content of the “priceless priceless” strategy, Anta and Garnett jointly launched the KG4 basketball shoes that target the “National Sneakers”, priced at 399 yuan.

Zheng Jie, brand president of Anta Sports Products Co., Ltd., said: “We hope that basketball fans can wear professional, high-quality, affordable basketball shoes and play basketball on their favorite basketball court.”

According to Anta, "The KG4 generation has made adjustments in the previous three generations of products, retaining the most practical functional requirements in basketball, such as cushioning, strong grip, change of direction, ventilation, etc., in terms of materials and technology. Innovation was made, which is also an important reason why the KG4 generation can achieve 399 yuan."

Before the "strength priceless" basketball strategy was introduced, the price of Anta basketball shoes was mainly between 300-500 yuan, the most expensive is the KG3 which costs 699 yuan. After releasing the “strengthless price” basketball strategy, the latest KG4 is only 399 yuan. Anta said that it will introduce more cost-effective products in the future.