Clothing order planning is one of the most important aspects of marketing work for clothing brand enterprises. The quality of clothing ordering will affect the sales of a whole season. Substantive issues such as profit acquisition. Then how to plan the clothing enterprise clothing ordering meeting? The clothing ordering meeting in the early stage of the clothing ordering conference is a systematic project. The work handover frequency is high, the workload is large, and the work is too tight. The work schedule is variable, so if the clothing order meeting does not have a detailed plan in the previous period, it will be easy to get out of the way during the clothing order meeting, thus affecting the overall quality of the clothing order meeting. First, clothing ordering meeting prenatal technical preparation Introduction of methods for the promotion of product countdown work before the order meeting Design department designer integrated product promotion method The design department's designer integrates the band, time to market, product combination and sheet form combination method The exhibition department's pre-ordering exhibition, exhibition, and publicity work preparation clothing order meeting content and operation method product band display and preparation. 1. The display of the band continues with the length of time, the thickness of the fabric, and the length of the color, and matches the season. This method of operation is to maximize the investment of brand design, brand suppliers, retail affiliate agents and accelerate the investment cycle and the operating habits of the product's changing respect and compliance during the season. This habit has been in the clothing industry for 150 years. The 150-year continuation of the work formed the game rules for the design and marketing of this industry. 2. The display artist mixes the styles in the concentrated band, applies the color characteristics and composition characteristics of the fabric, matches the seasonal product demand and time, forms a rigorous combination, design and creativity, and increases the added value of the product. 3. Purchasing and production personnel must focus on the fabric to warehouse basis and production investment basis in the concentration of raw materials and warehouses and centralized production, to ensure that products are listed by band, listed by time, and listed by combination. The pre-production technical preparation product introduction band, matching, combination. 4. The sales department's various functional personnel countdown work preparation content before the clothing order meeting 1Intentional customer visit, negotiation, invitation to participate in the order meeting and confirm the work content and method introduction of the order meeting 2Introduction to the establishment, negotiation and final confirmation of the customer reception and order plan implementation of the clothing order meeting 3 Clothing ordering ordering principle, production of various standard texts (order) Second, the customer service during the ordering meeting and the customer negotiate the ordering work arrangement content preparation 1, clothing ordering business negotiations for customer orders, clothing order guidance and help methods. 2, clothing ordering business negotiations for customer orders in the audit method and control standards requirements. 3, clothing ordering business negotiations for designers and AD late products listed in the service of the agent in the terminal goods placement guide order operation method (designer, AD personnel guide agents order). 4. Business negotiation method for soliciting customer information and customer opinions at the clothing order meeting. 5, business negotiation for the clothing ordering party intent to customer negotiation skills and communication methods of basic skills training. Enter the Bubi Bear Brand Center Third, to solve the actual problems and training methods of agents and franchisees in the operation of terminal stores 1. How to do professional training for store terminal operations for agents and franchisees. 2. How to assign terminal sales targets and new requirements for seasonal product launches for agents and franchisees. With the increasing number of clothing brands and stores, the competition in the apparel industry has become increasingly fierce. Doing a good job of training end users is one of the most effective ways to enhance brand competitiveness. The use of the time during the clothing order meeting will take a day and a half to do the training work, which not only can enhance the franchisee's brand management concept and store management ability, but also enable the franchisee to improve the confidence and loyalty of the brand company. Of course, some franchisees are not aware of the learning, especially at the clothing order fair, they are very anxious to see the goods, so that they not only have their own resistance to training, but also may affect other people. Therefore, if the training work at the clothing order meeting is not good, it is likely to be counterproductive. This requires very careful selection of training topics for training topics and clothing ordering sessions. He Junfeng, the chief marketing planning consultant of Hezhong Marketing Planning, believes that a more successful training session for franchisees at the clothing order meeting will not only improve the brand operation ability of the franchisees, but also the grasp of the clothing ordering and ordering volume itself. Good help. Fourth, let the show will push the ordering meeting to a climax The basic purpose of the clothing ordering conference is to let the franchisees order a good stock and order a reasonable price. Therefore, the promotion and introduction of the product is one of the most important links in the clothing ordering process, while the show can Push the order meeting to a climax. 1. Dynamic show and introduction of product design concept this season. The general attitude of franchisees to participate in the clothing order fair is full of expectations and want to see the design level of this season's new products, and the dynamic show can be a good display effect. It is necessary to be serious in moving the dynamics. Don’t grasp the bad points in some aspects in order to save a little money. For example, in the choice of models, in the construction of the stage, in the processing of lighting and sound effects, in the arrangement of the walkway... every link must be well grasped, not only to do well, but also to do with the brand The style and design concept of this season's products. On the one hand, it is to use the model show to show the product and product design concept of this season. On the other hand, it can also be displayed through the combination of model show and design director language introduction, so that the show will put the clothing order meeting and the franchisee Passionate climax. 2. Static display and product introduction. Some brand owners do not pay much attention to the display of products for the clothing ordering conference. In fact, this is wrong. The overall display effect of the clothing ordering products has a great influence on the franchisee's early impression of this season's products. The display of the regular clothing ordering conference is placed on the ordinary display bracket and hung out according to the category and style. This kind of display is convenient for finding the goods and comparing the goods between the categories when the clothing is ordered. The static display of the clothing order fair is best arranged in the company's exhibition hall with large enough area. The exhibition hall uses the store shelves or the brand-style shelves specially designed for the clothing order meeting, plus the guidelines for model production, lighting design and advertising painting. As well as the merchandise display that highlights the overall effect, such product promotion effects will be more prominent. 5. Provide professional guidance and give reasonable guidance The marketing department personnel should first be very professional in the principle of ordering, selling, depositing and replenishing goods, as well as the advantages and disadvantages. Secondly, it is to understand the goods in the previous period, and then to the major categories, sizes and colors of each season. A reasonable proportion is used for statistical analysis and for reference. There are two points to pay attention to when making ordering guides for franchisees. First, we must continue to guide them in a timely and timely manner, instead of waiting until the goods have been ordered and submitted to the unreasonable place. very small. The second is that you should not give advice on styles, because the sales of styles are only personal problems, but from the whole inventory, the first is the overall collocation problem, and the difference in regional consumption and personal vision will affect this. Once the proposed style is not good, you may be accused or even lose trust. The clothing order meeting planning is a relatively important thing for the clothing brand company to improve sales performance. The time schedule of the ordering meeting directly affects the production cycle, thus affecting the product quality and delivery time. It is hoped that the clothing brand company planning the clothing order meeting will be cautious. treat. Enter the Bubi Bear Brand Center Women's Sandals,Women's High Heel Sandals,Lady Low Heel Sandals,Women's Lace Up Sandals GDMK GROUP WEIHAI SHOES CO., LTD. , https://www.gdmkgroups.com
