Yesterday, the "People's Daily" reported that: Recently, the National Jewelry Standards Technical Committee passed the mandatory national standard GB11887 "Provisions and naming methods for the purity of precious metals for jewelry". The modification order deletes the purity identification methods of “Thousands of Gold”, “Thousands of Platinum”, “Thousands of Palladium” and “Thousands of Silver” and related contents; the specified foot (gold, platinum, palladium, silver) is the jewelry product specified in GB11887. The highest purity. This means that “Thousands of Gold” was cancelled 14 years after entering the national standard. After the implementation of the regulations, enterprises will no longer appear the title of “Thousands of Gold” when promoting the purity of gold jewelry.

However, the reporter found yesterday that the publicity words of the “Millions of Gold” on the official website of many well-known gold brands are still everywhere.

Why cancel the title of "Thousands of Gold"

Why do you want to suddenly cancel the “Thousands of Gold” purity naming? Why do you insist that “Foot Gold” is the highest purity of gold jewelry?

"People's Daily" reported that for the cancellation of the "1000" gold national title, "the National Jewelry Standards Technical Committee responsible comrades stressed that 'thousands of gold' and 'foot gold' as gold purity, are only a certain range of content There is no good or bad name for the purity of precious metals. If you have 'thousands of gold', you will have the demand of '100 million gold', 'super million gold', '100,000 gold', etc. The content is actually very small, but these differences are not large, but it may be exaggerated to publicize and mislead consumption. At present, the price of '100 million gold' per gram in the market is 10 yuan to 20 yuan more than the 'thousands of gold'. Most consumers can't tell the difference between 'Thousands of Gold' and 'Millions of Gold'. At the same time, the complicated naming methods on the market make consumers understand the difficulty and have no choice. The products with more than 990% gold are named. For 'Foot Gold', we can effectively eliminate these phenomena."

However, the business and the public have different opinions. Many people said that “the products with a gold content of more than 990% are named as “Foot Gold”, and it is inevitable that there is a 'eyebrow beard and a grab' feeling.

According to the purity of gold, there are currently 999% on the market. Thousands of gold, 990%. Full gold, 916%. 22K gold, 750%. 18K gold, 585%. 14K gold, 375%. Gold of 9K gold and other varieties. However, the current market is 999%. Thousands of gold, 990%. There is a lot of gold.

The reporter saw on the official websites of many well-known gold brands that the promotion of gold jewelry is still dominated by “thousands of gold”.

The person in charge of a gold shop in Nanjing told the reporter of "Golden Securities" that the so-called "thousands of gold" is the gold with a gold content of not less than 999, which is the highest value in the naming of jewelry. The mark is thousands of gold, 999 gold, gold999 or g999. The gold jewelry's imprint includes the manufacturer's code, material and purity, such as: X gold 990, XAu990, X gold. Among them, the letter X is the manufacturer code. When jewellery is made of precious metals of different materials or different purities, the materials and purity should be expressed separately.

The person in charge disclosed to the "Golden Securities" reporter that in fact, most of the gold jewelry with complicated manufacturing processes, especially welding points, is difficult to reach 999%. The standard of thousands of gold, because a small amount of solder is to be mixed in the production, but many are also marked as thousands of gold. The more the gold jewelry with simple craftsmanship, the more easily it is close to 999% in terms of purity. The standard of thousands of gold.

The promotion is marked by "Thousands of Gold"

Nanjing merchants have not received notice

The head of a large gold dealer said in an interview with the reporter of "Golden Securities" that the cancellation of the title of "Thousands of Gold" may have a great impact on small businesses that are mixed with fish and fish. However, the salespersons of several gold jewelry counters in Nanjing have said that many customers are buying them for “thousands of gold”. Although there are some differences in the process and purity between “Thousands of Gold” and “Foot Gold”, the price in the terminal market is only a difference of ten or twenty dollars. Therefore, most customers will choose high purity gold jewelry.

However, the "Golden Securities" reporter learned that as of now, Nanjing merchants have not received the notice from the industry association or the headquarters to cancel the "thousands of gold" national standard words.

Some citizens said that if the title of "Thousands of Gold" is cancelled in the future, then the purity of gold can be displayed by all the labels, which is also a good change.

"This will make everyone clear at a glance, and at a glance, know the purity of gold." The public suggested that gold should use 999%. Thousands of gold, 990%. Full gold, 916%. 22K gold, 750%. 18K gold, 585%. 14K gold, 375%. The purity of the front of 9K gold is marked, so that the gold purity can be identified by looking at the label.

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