Stable winter sales in Austria are not ideal

At present, the business districts of all cities in Austria have generally been re-fitted into festive decorations. After sunset, they are full of glory. Businesses are not trying to create a holiday atmosphere, and they hope to impress consumers' desire to shop.

Especially from the next weekend, it is the first Advent of the German-speaking countries tradition (Advent season, the so-called “anticipation of falling Christmas” season, from the fourth Sunday before Christmas on December 25 every year), each Large department stores, supermarkets, and stores will cooperate to launch a series of promotional activities. According to the estimation of Austrian market research company RegioPlan Consulting, the total revenue of retail sales in the current OYA Christmas season (2011) is approximately 1.8 billion euros, which is approximately 3% more than last year's revenue. Although it does not satisfy everyone, it still increases.

However, if this year's inflation in Austria is included in the factor of about 3 to 3.5%, it means that there is no growth. Therefore, every shopkeeper may have to be prepared for Satsuki.

Traditionally, the Christmas season, where goods sold better, such as books, toys, watches and clocks, and other goods, are still the key to determining this year's winter performance.

This year, as the temperature of the Austrian countries has remained stable since the beginning of autumn, the sales of winter clothing have been unsatisfactory. The winter clothing and supplies that used to sell well in the late autumn season, such as feather jackets, short coats, and thick boots, have not been sold well this year. Everyone seems to be waiting for the real winter temperatures.

Pichler’s general manager hopes that it is best not to be a good weather for several consecutive Saturday shopping days starting this weekend, otherwise the sales of winter clothing and supplies will probably disappoint the business.