Shoes and bags industry microblogging marketing

In the era of social media e, if footwear companies want to achieve better overall development, they must embrace the new wave of the times and focus on new marketing models.

Looking at the fashion online market, microblogging marketing maps the innovations of the brand's communication channels. Microblogging marketing is a model of fashion and fashion. It is a new marketing model for shoe and clothing companies. With the wave of brand internationalization, microblogging marketing has received more and more attention from the footwear industry. While the shoe and clothing enterprises are optimizing their own brand value, they will also need to integrate more time concepts to inject new breakthroughs in microblogging marketing.

Even though some shoe and apparel companies currently lack a more personalized innovation concept and marketing concept to a certain extent, they do not focus on the human value of products and brand reinvention, but simply focus on buying products. Caused the product's popularity greatly reduced. The microblogging marketing provides a good opportunity for product personalization, which can help the birth of a new brand legend. On the contrary, some shoe and apparel brands do not sell products. Instead, they want to use microblogging marketing to promote products more effectively and more comprehensively to increase brand influence, and do not expect it to directly bring in much sales. In short, Weibo marketing is such a new marketing method that keeps pace with the times. Shoe and clothing companies can register for Weibo, and conduct network marketing and promotion through publishing enterprise information, carrying out interactive exchanges, holding prized events, releasing special price or discount information.

In view of these two situations, the business opportunities brought about by Weibo marketing are self-evident, and it is bound to become a new magic weapon for the success of shoe clothing marketing in the new media era. Compared with other traditional online marketing channels, microblogging marketing does have more innate advantages of online word-of-mouth marketing. It spreads quickly. A Weibo with a high degree of attention can be reached in every corner of the Weibo world in a short period of time after it is launched on the Internet and mobile WAP platform. The number of witnesses in a short period of time is the most.

Among them, "content, personality, and persistence" are the three major factors affecting the success of shoe-and-bag microblogging marketing. The first element is content, not marketing, but some news that customers want to see. The second element is personality. Nobody favors marketing advertising. Consumers would like to see some of the original taste of sharing. The third element is adherence. In addition to its own insistence, there are sources of information, and what to communicate with customers at different time periods should be clear.

It is undeniable that the current footwear and luggage industry is facing fierce market competition, and the Weibo platform has begun to become an important channel for shoe and apparel companies to hunt for brand value and product sales. Shoes and bags companies can grasp this new marketing model, which is tantamount to occupying a preemptive highland in the online market channels. However, shoes and bags enterprises should also integrate new resources according to their own brand positioning and market trends, so as to better leverage Weibo to achieve brand value-added and maximize the social benefits brought by brand marketing.

At the same time, in the ever-changing e-era background, microblogging marketing will also require new upgrade breakthroughs, helping the fashion baggage service industry really step into the “hundred flowers” ​​fast era, becoming a signpost for the information explosion, and at a higher level. Affecting consumers' lifestyles and leading the footwear industry to open up new marketing markets.