Underwear industry in China rose only two decades, the establishment of romantic spring underwear since 2005, also experienced nearly a decade of rapid development. China's underwear consumption presents a variety of features, the market gradually subdivided; the current sales have reached 100 billion yuan, and the annual growth rate of 20%, underwear industry has become the biggest highlight of China's apparel industry. The development of "Romantic Spring" has undergone three phases: initial exploration, initial growth and rapid development. In the initial exploration period, "Romance Spring" took the lead in promoting pilot production guidance service, the first underwear industry, the fitting room and dressing room culture and health. In the initial growth period, "Romantic Spring" insisted on going straight to the road, consolidating the market foundation. Rapid development period, "romantic spring" formed its own mature operation, profitability and management system model, and franchisee franchising. A few years time, romantic spring lingerie to join shop in the country, blowing a prairie fire; to 2013, the number of terminal market has more than 200 Direct, joining more than 1,000. "Romantic Spring" rapidly expanded. The number of direct sales stores and franchise stores increased sharply. New products were pushed weekly to occupy the market, resulting in rapid sales growth. "Romantic Spring" can achieve such a stable and rapid development, thanks to the brand's depth of development - product development, and vertical development - Merchants joined. In product research and development, "Romantic Spring" has the mission of "putting every eastern woman in the most suitable underwear for her" and weaving out the beauty of the beauty of the Oriental women. At the same time, with the domestic authority underwear College to carry out "bra cup and chest form of fitness study", set up a professional design team, to create coexistence of comfortable and stylish underwear brand; for the majority of beauty and beauty to provide high quality products, And loved deeply. In the market expansion, investment promotion has always been the top priority of the company's channel expansion. The company advocates business and franchisee win-win development, wealth sharing franchise concept. "Romance Spring" provides franchisees with all-round guidance and training from shop opening to store promotion and promotion, and also formulates a series of preferential policies for joining to fully protect the interests of franchisees. In the future development plan, "Romance Spring" will continue to deepen the brand influence, focus on the quality and fashion underwear, to provide consumers with more cost-effective Shu Shang underwear. Nanjing Textiles Import & Export Corp., Ltd , https://www.knitwearx.com
