First, more use of experiential sales

In fact, apparel businesses are now using experiential sales, both as little as possible to introduce their product with the customer how lengthy, but a brief introduction, the main is to allow customers to choose their own, and then encourage customers to try clothes, no matter what Like to like or a little bit of meaning to take off to motivate you to try, let you find the feeling of wear on their body, and finally use the language to encourage customers, "This dress is for you," "This set can bring out your temperament , And just more beautiful compared to "," wow, this dress is just tailor-made for you, you look at the body, better than Li Bingbing ... ... "In short, after a series of agitated part of the customer is pleased to pay, and part of Customers have to try the other, so it is easy to bring out the atmosphere of the store. At the same time also attracted more customers shop around, anyway, try clothes and do not spend money, perfectly justified!

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Second, change the pattern of reception of customers

We will find that many shop salespeople and customers greet the "Welcome" became a slogan, rather than the greeting, a look of stiff, there is no welcome, of course, the customer did not give the impression of sales staff, resulting in the Naughty Purchasing Guide looking at clothes next to nagging, it is not easy to deal. This is a complete shopping guide staff attitude caused by the problem.

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Third, change the simple "sales relationship"

In fact, we will find that many customers do not have the exact target when they buy clothes. Mostly, they choose to buy goods at the right place. If there is no suitable product, they can buy one more. In fact, such a customer is the best customer, at least to play the "advantages of shopping guide" ability of customers. In the end what is "suitable"? A lot of people are not standard, just by their own feelings, and this feeling also has a greater chance and impulsivity, both in your shopping mall but did not feel the time to buy a home , Or just feel now but no feeling, and this is accidental.

So what is impulsive? Temporary emotional impulse is impulsive, or suddenly inspired by some kind of passion, why a lot of people are just casual shopping, do not want to buy things, but when they go home, they buy a lot of things . Ask him why buy? "Look at other people are buying, very beautiful to buy", this is also an impulse, in short, people buy the reason can be excited out, good sales staff to learn to stimulate customers such "feelings ", Do not do a simple" sale ", the customer" buy "I" sell "approach is not desirable.

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Fourth, to do customer advisors

In fact, many people are also rational shopping, such as a lady is a change of work, to go to work in the new workplace, we must be more formal, not too casual (she is an office clerk). The color is younger, while the price is not too expensive. But did not buy a day shopping. The main reason is that those sales staff simply did not understand her real needs, did not ask her what the problem, let alone to do the customer's "adviser" to make reasonable recommendations to customers, just keep on trying her clothes, Or boast of her good eyes, or say that their clothes cheap, how to receive such a rational customer light will be "flicker" useful? Finally, the customer can only rely on their own eyes to choose.

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Fifth, careful analysis of customer objections

For example, when a young lady was trying on a denim skirt, she was very satisfied. Two companions also praised her because her boyfriend lost her business when she said she was "too thick and might be hot." Shopping guide is still saying "this hit special, and now only 220, usually 300, really cost-effective", the problem is that he does not care about the price, he is concerned about is too hot, uncomfortable, this time talking about the price When the lady is too expensive skirts Purchasing Guide also said, "This is really for you, how beautiful you look, and this sold quickly, now left two, and then do not buy gone Finally, finally concerned about the price, shopping guide talked about "fit", in fact, everyone knows fit, the price is high ah, if she can from the grade, fashion, material and other aspects of a reasonable explanation, maybe this lady Bought!

Six, to find someone who has the right to decide

Especially when a few friends or family come to buy clothes, they should be able to grasp the key points, know who has the weight, and then focus on "attacking", "persuading men and pleasing women" and "trying to reach out to others to persuade people purpose".

Seven, the lack of a kick

In fact, once the customer selected or favorite of a certain product is a certain performance, the key to see the sales staff have seized. Like playing football, finally pushed to the front, the striker did not shoot, would not it be regrettable? Customers left your mall again, the possibility of how big it? So pay attention to customer subtle reactions and behavior is our promotion of the transaction A big key.

Eight, to the customer left a deep personal impression or product impression

Sales staff in introducing products to customers should not be a general introduction, but according to the characteristics and preferences of customers have focused on the introduction of one or two, so that the customer's attention is focused on the two above, so that They feel this product is suitable for him, leaving a deep memory, in order to compare to other brands. This is a profound product impression. On the other hand, the sales staff all know that "selling your products before selling themselves" can really sell themselves to the customer's shopping guide is not much, if you can use their own affinity and professional so that customers really like themselves, I believe Yourself, and establish a good personal relationship, I believe customers do not buy your product will feel embarrassed, and even want to buy things when you first think of.

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