Industry dialysis: To make clothing products must first think

The clothing market is a “battlefield without gun smoke”. At present, the domestic environment is ups and downs, the international situation is volatile, and consumers’ attitudes towards clothing consumption are changing with each passing day and have different needs. Faced with many "unpredictable," garment companies must focus on long-term development, continuously improve their innovative thinking, and constantly develop innovative products if they want to gain a firm foothold.

In fact, this is "first thinking and then making a product." That is, we develop products based on cutting-edge values, latest ideas and trends. For example, first design the brand's strategic positioning, annual theme, seasonal fashion style and other themes, and then integrate the popular main style, popular colors, fabric crafts and other elements into it. This is the first design thinking, after the idea came out, do specific brand products.

Needless to say, the innovation of the thinking model reflects the overall style of the company, not a change in one element, but the reintegration of all the elements, forming an integrated strategic adjustment and innovation. In order to form a unique brand culture, enhance the brand's differentiation and competitiveness. “I think first and then do the product.” The author thinks this is the most important issue for brand development, and also a brand-new interpretation of “brand culture” on the product.