Just past the 15th lunar month of the lunar calendar, Putian celebrates the harmony of Pepsi. The performance of the jewelry market in our province during the entire Spring Festival holiday is also remarkable. Through the concentrated release of purchasing power during Valentine's Day and Chinese New Year holidays, many jewellery brands swept away the sluggish haze of sales in the second half of last year and ushered in a clear sky.

Hong Kong-funded big brands Chow Tai Fook, Luk Fook Jewellery; domestic famous brand Lao Fengxiang, old temple, Chinese gold, Chinese jewelry; provincial famous brand Mengxiang Silver, Mingxin Jewelry, Jinmeifu Jewelry, Ganchang Jewelry... Many jewelry brands are like blossoming beautiful flowers The noisy and festive market is dotted with jewels and dazzling.

However, compared with Chow Tai Fook, the industry leader brand that has entered the brand history of 86 years, some Jinhua seems to be a bit sloppy and slightly rough in the history of brand casting. The reason is that the lack of financial strength is often only the appearance. With the sales of hundreds of millions of yuan and more than one billion yuan and the annual plate of Chow Tai Fook of 670 billion yuan, the heads of these jewellery brands will naturally make a lot of self-satisfaction. A far cry from each other. However, the lack of modern enterprise internal mechanism construction is a key factor in the healthy development of jewelry brands.

I believe that Chow Tai Fook, which started as a family business, is unlikely to be smooth on the road of brand building development. However, because of its headquarters in Hong Kong, Chow Tai Fook has not experienced a major blow to the brand's disappearance in the development process. The modern enterprise mechanism construction has also been gradually established through continuous improvement and refinement. At present, Chow Tai Fook, headquartered in Shenzhen, has jurisdiction over Huazhong and East China, and the Henan market is owned by Central China. Responsibility rights belong to each other and perform their duties. Under the strict system, their new stores in Henan market maintain a strict review procedure and a reasonable growth rate, which also fully protects the reasonable profits of franchisees. In the true sense, the strategic planning of brand sustainable development has been realized.

In contrast, individual jewellery brands, driven by the eagerness to become bigger and stronger, are blindly expanding on the premise that their own mechanism construction and talent reserve are not yet fully prepared. Without sufficient research and discussion on the market, I dare to open dozens of hundreds of franchise stores in the province in one year. In the end, some franchisees suffered losses and closed stores in the context of weak brand support and weak brands, which greatly damaged the reputation of these jewelry brands.

The jewelry market in our province has a huge capacity and consumers have strong purchasing power. Whether it is a national brand or a regional famous brand, deep cultivation, large and strong Henan market, has an important role in the casting of jewelry brands. Looking forward to the blossoming golden flower in the jewelry market of our province, we can directly hang the Yunfan Jihaihai in the near future through the sales spring of the Spring Festival this year, and win more impressive achievements in the jewelry market.

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