How can a craft gift company effectively break through?

Most of the gift industry is small and medium-sized enterprises, and it is at the low end of the industrial chain. It used to rely on cost advantages, but it can also send a small fortune. However, in the current situation, many companies have limited development. So how can effective breakthroughs be made for small and medium enterprises such as gift companies?

A significant portion of the gift company’s business is generated through a number of fixed relationship customers. The needs of such end customers are relatively good to grasp, such as the demand for works of art such as crafts, vases, and tea sets. However, for terminal customers who often participate in bidding, understanding the customer’s corporate culture, product features, brand connotation, gift demand environment, etc., is an indispensable homework for selecting and recommending the best gifts, as well as increasing the successful rate and expanding the company. One of the important stacks of business. If you can get an order by price advantage, then you are in trouble now, because if you still follow the previous price calculation algorithm, I am afraid you will lose because inflation has naturally reduced your profits.

It is undeniable that gift sales representatives, especially excellent gift sales representatives, are the labor shortage that gift sales companies have always faced: they are not only unable to conduct business, but also waste corporate resources and miss business opportunities. Selecting and training excellent gift sales representatives and creating a gift creative planning team with high quality is the only way to meet the needs of gift end customers.

For a long time, gift companies have been on the actual line, relying on bids or strong personal relationships to find end customers. This is one of the reasons for the high costs. At present, with the rapid rise of e-commerce and online shopping, gift companies have begun to try online marketing. This kind of benefit is conducive to the implementation of information technology, automation, specialization, intensive, through the transfer of marketing channels to resolve part of the high cost. Online marketing can display gift types and features to potential customers and target customers in the shortest time, allowing customers to order online. At present, there are no shortages of success stories in this area: The famous British sports and gift company, Iverson, has been through a dedicated website since 2007. It is engaged in gifts procurement, gift service tracking, and online printing. The various businesses currently have more than 200 well-known customers, hundreds of thousands of sales gifts, and about 60% of its end customers are among the world's top 500.