"If someone puts a 130-year brand on your hand, the burden on your shoulders will become very heavy, and you will be afraid to go the wrong way. But from that moment on, every day when I wake up, I feel that I am in the world. The luckiest person. It's like a dream, and I am the pioneer of this dream.†42-year-old Svetlana Kuprianova recalled the bold decision three years ago, and there was much anxiety in the eyebrows. However, only a self-motivated brand will be able to use such a young leader to draw a shortcut in the heavy history. The team-oriented CEO can blurt out the names and positions of each employee and has worked with Chinese companies for 18 years. She admits, "As the leader of the Spanish jewelry industry, our local sales are well-deserved No. 1. In addition, the huge influence in Russia, Eastern Europe and other regions has also made our top in the two major markets. But in China, we are new to the beginning.†In the early 1980s, Carrera Carrera began. Gradually expand into international business. At the end of last year, the opening of Macao boutiques became an important milestone for the brand to further expand into the Asian market. In 1960, the wedding of the Belgian King Baudouin I and the Spanish aristocrat Fabiola brought the most prestigious commission in the history of the brand to the Karela family – the jewel-encrusted headdress worn by the bride was handed over to Cary. The drawing studio was completed. Since 1885, from the beginning of the dream, the spirit of enthusiasm and longing for freedom, with the jewels of the jewels, swayed over 130 years of hot and swaying scent. “It’s hard to work hard on the dials between the squares, not to mention the hard work on the more limited jewels. It’s harder and harder, and it’s a great test of accurately embodying design ideas.†Kuprianova shook Shaking his head, said, "To create a gold micro-carving work, the gem carving of the key parts is a very difficult process. On a certain level, the more compact the size, the more difficult it is to control the details. The gold inlaid around it needs to ensure both. The dense combination and the balance of materials." In the historical treasure house of Carrera Carrera, the exquisite gold design has always been the most cherished craft essence. In the 16th and 17th centuries, a large number of jewels and various gemstones poured into Spain from the West Indies, and the Spanish goldsmiths obtained the professional skills of jewelry processing and passed down from generation to generation. The young Saturio Esteban Carrera was also eager to come to Madrid to start a small jewelry store, the predecessor of Carrera Carrera. Natural, Spanish style, art, micro-carving and matte finishes have become the source of inspiration for designers since the creation of the new collection. The official website said: "The matte polishing process is the secret of the careful care of the jeweler by Carrera Carrera. By contrast, the different golden luster formed by the two processes makes the details of the micro-carving more obvious and can be observed. Gold velvet effect." Carrera Carrera’s precious metal carving skills are often impressive. The bamboo leaves that Chinese people are familiar with are thin and well-proportioned. They are all images that artists are happy to describe in ancient and modern times. However, it is difficult to imagine a young leaf at the fingertips. Carrera Carrera's BAMBú series has overcome many difficulties on this basis. The bamboo raft is created by a matte process to form a natural curved line, and the interval between the line segments is polished to treat the irregular embossed bamboo joints. The lightness of the white gold bamboo leaves is attributed to the meticulous diamond inlay and the hollow design. The style of gold is not tacky, but with the charm of rich bamboo. Every month, the designer of Carrera Carrera will discuss with a group of interesting people, such as painters and sculptors, hoping to expand their design thinking from them. Kuprianova said: "We don't just produce jewelry, we want to bring to people who agree with the value of our ideas, bring some non-traditional, more creative designs, and make jewelry a 'weapon' to show personality." At the Basel Watch Fair, the audience who walked to the Carrera Carrera booth will be attracted to the outside window display. On one piece of exquisite human figure, you can wear a unique costume shape at random. When you look at it, you find that it is a natural pearl. The long sag is a mother-of-pearl dress, and the wide one is made into a small coat, which is unique. “These were borrowed from the old collectors of Carrera Carrera, all designed by a talented craftsman who worked for us for 45 years, but unfortunately passed away not long ago.†Kuprianova said with regret . “Now some of our old customers are four generations, they will pass on these jewels to the next generation, and we also hope to establish such a kind of communication.†Kuprianova said that some customers of Carrera Carrera are from the collection. Boundary. About 30 years ago, some of Carrera Carrera’s work has been recognized as a work of art and has been exhibited in world-renowned museum windows, including the Kremlin Armory Museum, the Japanese Yamanashi Museum, and the Washington White House Museum. Wait. But Rome was not built in one day, and the crafts were also. “Last year, our studio welcomed an 18-year-old young man, and his previous three generations worked for Carrera Carrera, and we are very happy that he can continue his family business,†Kuprianova said. We can easily find a new counter and a new advertisement, but it is much harder to find a pair of hands that will do things and be willing to do things. Because basically the first 8 years, apprentices are repeating some simple work, and an experienced The veteran can only achieve one after years." Kuprianova often borrows the words of a studio's welding craftsman, Jesus, to tell Carrera Carrera's insistence on pure craftsmanship - "People sometimes say to me: 'You only spend 12 hours to complete a work. 'In fact, I have spent 20 years and 12 hours." At this year's Basel exhibition, Carrera Carrera's new "Universe Universo" series is also a story about heritage. The birth of this series is quite interesting, from the travel log of the same name found by a brand designer in a second-hand bookstore when visiting the historic city of Madrid. One of the most fascinating to the author is the goddess sculpture Damade Elche, which was discovered in Spain in 2897 and was discovered in 1897. ORIGEN (origin), ALEGORIA (symbol), SAVIA (vitality) and PRISMA (prism) have also become the four cornerstones in this series. Just like the long journey, behind the stories that are narrated, there is also the woven of Carrera Carrera and art.
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