Dili opens the era of big data

The advent of big data is quietly changing our understanding of the apparel retail industry. Whether it is from data collection to analysis of massive data, it will be conducted in an unprecedented manner.

Such changes have begun to gradually infiltrate into the brand enterprises. He sent men's clothing to lead the Emperor's men's clothing. After Chic passed the mobile internet trial, he officially announced the opening of the era of big data in the 2015 autumn/winter new product launch.

From the traditional business model to the embrace of the Internet, in the view of the Royal brand, the era of big data in the apparel industry is disruptive to the industry.

Integrate big data for retail operations

Nowadays, the era of the apparel industry is not just a brand era. It is not an era away from consumers and consumers. It is an era in which consumers need to change according to the needs of consumers, grasp trends in real time, and respond in a timely manner to retail sales. Operational age.

Based on such an era background, Tiepa established a complete database. According to Lu Wei, President of Royal China (China) Co., Ltd., big data is not simply a piece of software that can be purchased. Instead, it needs to start with information gathering, complete with channel partners, supply chain, and other links. After more than a year's adjustment and testing, today, the Teda's large database can analyze which products of the terminal are best-selling products, thereby achieving a reasonable allocation of goods, to minimize inventory; can also be analyzed through sales data, more A reasonable forecast of the rate of sale of goods, which will be more quickly to recover orders, make up a single, more reasonable order for the next quarter of the product.

It is reported that Tiepa also played a greater role in big data through the inbound mobile Internet. Starting from March of this year, Tiepa has gradually established mobile payment in terminal stores, allowing each terminal store to realize safe, fast and convenient mobile payment in real time, allowing consumers to experience the convenience, convenience and benefits of “mobile Internet” shopping. Efficient.

In addition, the Royal brand will gradually try to promote the new media this year, the Royal brand that will be through the headquarters of the WeChat official platform from time to time to launch online red envelopes, mobile coupons, vip customer service and other online promotion methods.

Leveraging database layout advanced customization

For the application of big data, Teddy is not content to stay in the traditional business casual men's clothing. According to Lu Wei, big data can bring unlimited imagination and create more targeted segmentation services, such as advanced customization.

With big data, cloud computing, and smart new models to create personalized customized platform systems, the Royal brand quietly layout advanced customization. This layout includes, for consumers within 72 hours to measure their own body, delivery of goods within 360 hours, the Tesla not only provide all the services from the body, drawing, cutting sample, to try on, but also can customize the customer for free vip Provides fashion consultants and product lifelong repairs. Lu Yong called this: c2b customization business.

“We create the most meticulous and systematic service for consumers. Starting from the fashion consultants' contact with consumers, they will first understand the occasions where their custom clothing is suitable, and provide the most appropriate combination of consumers’ skin color, personality, and lifestyle habits. In the measurement process, the data collected by the bodybuilder is not only based on the 'second-line balance method' to obtain the consumer's standing size, but also includes the size of the movement, the arm swing, the width of the step, the habitual posture, etc. Within the scope of the measurement.” Wu Erde, deputy general manager of Teppel (China) Co., Ltd., said that because of the difference in stature, the customizers cannot measure each set of products with a uniform standard, and must undergo several tests during production. In order to ensure that there will be no deviation in size, which is behind the support of the Royale's big data system.

With the 2015 new product launch for autumn/winter, Tesla has released a epoch-making big data strategy to distributors, agents and partners. Big data is a "heart mission." A new journey for Emperor. We believe that in the future, big data can evolve not only mobile internet and advanced customization.