Behind the fan economy, the essence of the product is lifeline water children's clothing insist on talking with quality

　　 The rise of the fan economy

The fan economy refers to the operating revenue-generating behavior that is based on the relationship between fans and followers. Most of the followers are celebrities, idols, and industry celebrities. Simply put, consumer behavior that consumers are passionate about a brand or a star.

The fan economy becomes an economic form and is a product of the commercial society. Prior to this, the pursuit and admiration of fans have made celebrities themselves more famous and have no direct relationship with “profit”. In the Internet era, whether it is a star, a business or an individual, it can become the focus of much attention. In a market economy environment, with a loyal and large fan base, combined with the Internet's marketing, fans can generate tremendous economic efficiency. In the past few years, with the rapid development of the mobile Internet and the popularity of smart phones and mobile electronic devices, the "fan economy" effect following the rise of the mobile Internet has rapidly become a representative of new business models.

The new science and technology products represented by millet, hammer, and music have invariably contributed to the fan economic effect and become the leader in the field. Although the fan economy has created many myths in the past few years, will it continue to lead the trend in the future?

Follow the trend, catch life

Under the background of the mobile internet era, as the earliest children's wear brand in China's children's wear industry, China's top ten children's wear brands, and water children's clothing of Beijing's famous brand, the actual actions were used to illustrate how the children's wear industry should look at the fan economy.

Recently, Wang Lei, Marketing Director of Water Children's Wear, said in an interview with the author that it is very necessary for a brand to have a loyal fan base. In the children's wear industry, everyone is no stranger to the “fan economy”. In the department store era, the VIP member system of offline shop terminals can be understood as a kind of fan economy. But this is different from the fan economy of the Internet age, and fans are not hugely spread.

In the age of the Internet, every fan is a self-media player who spreads and conveys various types of information to the people around him every day. The good information transmission of the fan community can bring better reputation and reputation to the brand. To this end, the water children's clothing is also actively doing WeChat marketing, microblogging marketing, through online and offline interaction, so that more consumers become fans of the brand.

Wang Lei thinks why fans or consumers like and are willing to buy your brand? In fact, regardless of how the fan economy is being marketed, consumers and users are most concerned about whose products are most worth buying, so the lifeline of the fan economy must be high quality and cost-effective. By pleasing consumers with high-quality products and services, letting them sincerely recognize and love your products, and driving brands with products, this is the ultimate value of the fan economy.