2011 market clothing company impulse

In 2011, apparel companies appear to be entering the “blowout period” of the market.

Zhou Chengjian, the chairman of the listed Meibang apparel, has ranked 307 on the latest Forbes Global Rich List. The temptation of listing encourages a large number of companies to follow suit. More companies that are small in scale and unable to achieve a short-term market have generated the idea of ​​a joint reorganization and want to build a capital ship.

In recent years, the listed textile companies reported gratifying results: Pathfinder’s total assets increased by 225%, operating income increased by 39%, net profit increased by 69%, and the total assets of Smithland apparel increased by 146%, operating income increased by 42%, and net profit increased by 61%. .

Walking in front of the seven wolves, newspapers and other enterprises. Seven wolves landed in Shenzhen SME Board in August 2004. Some experts stressed that each clothing company is very stressed before the listing and has a very clear market positioning, such as the original Seven-Wolf's "prospectus" to their own positioning is men's casual clothing; Peak stressed himself in the domestic sports shoes and basketball shoes Its top position; the selling point of 361° is that it considers itself one of the fastest growing sportswear in China.

Judging from the listing location, there are currently three main domestic apparel companies to choose from, namely, the domestic A-share market, the Hong Kong market in China, and the United States Nasdaq (Mecoxlane landed in the securities market in October 2009). However, this is not to say that the possibility of future listing of apparel companies in other overseas markets will be ruled out.

Although there are many positive aspects in the listing, at the same time, all kinds of incompatibility and pain caused by the listing are also obvious. In China, more than 90% of garment enterprises are privately-owned enterprises. The vast majority of them are also family-owned and operated. This is incompatible with the rules of the stock market game that are used in the capital market. If you want to go public, you must reform the stock system.

Yang Dazhao, president of UTA Fashion Management Group, believes that the impact of listing is particularly large for mass-market brands, especially for mass production and large-scale companies.